Rae Sremmurd and Gucci Mane notch their respective first No. 1 Billboard hit with the track.
The surge in charting positions are aided by the widely successful Mannequin Challenge videos–a viral video that began with a video by a student at Edward H. White High School in Jacksonville, Fla. The popularity of Rae Sremmurd’s Gucci Mane-featured song gained traction after others began to perform the Challenge with the song eventually leading to the duo performing their own variation of the challenge using one of their songs.
— Swae Lee Lee Swae (@goSwaeLee) November 4, 2016
Interestingly enough, Paul McCartney–a member of The Beatles–participated in a solo Mannequin Challenge and tipped his cap to the “Black Beatles.”
Love those Black Beatles
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Check out @PaulMcCartney taking part in the #MannequinChallenge while @RaeSremmurd's #BlackBeatles plays in the background. @jxmmis @swaelee Get more news on our site 45sand40s.com! ▪️ ▪️ ▪️ #hiphop #thebeatles #slimjimmie #swaelee #guccimane #paulmccartney #Mannequin #sremmlife2tour #rock #pop #music #facebook #repost
The song took out “Closer,” The Chainsmokers’ Halsey-featured track, that sat at the top spot for the last 12 weeks. According to Billboard, the song jumped in a number of metrics to solidify its top spot.
It vaults 16-1 on the Digital Song Sales chart, up 320 percent to 144,000 downloads sold, according to Nielsen Music, and 5-1 on Streaming Songs (43.3 million U.S. streams, up 122 percent). Of its streams for the week, 20.8 million are from YouTube plays (up from 8.7 million) and 12.1 million are from Spotify clicks (up from 5.8 million). The track also roars 5-1 on Billboard’s audio subscription services-based On-Demand Songs chart with 22.4 million on-demand streams, up 108 percent.
Rae Sremmurd is a hip-hop duo made up of Khalif “Swae Lee” Brown and Aaquil “Slim Jxmmi” Brown. The group is signed to Mike WiLL Made-It’s Ear Drummers label which is where the duo got their name–a reverse spelling of “Ear Drummers.”
thank you guys much success keep killing the game !
— Rae Sremmurd (@RaeSremmurd) November 15, 2016
The rest of the top 10 of the chart is as follows:
- “Black Beatles” – Rae Sremmurd
- “Closer” – The Chainsmokers feat. Halsey
- “Starboy” – The Weeknd feat. Daft Punk
- “Heathens” – Twenty One Pilots
- “Let Me Love You” – DJ Snake feat. Justin Bieber
- “24K Magic” – Bruno Mars
- “Side to Side” – Ariana Grande feat. Nicki Minaj
- “Juju On That Beat (TZ Anthem)” – Zay Hilfigerrr & Zayion McCall
- “Broccoli” – D.R.A.M. feat. Lil Yachty
- “Don’t Wanna Know” – Maroon 5 feat. Kendrick Lamar